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WeChat Official Account report

June 11, 2017

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place anytime.

Newranks tracks the performance of the 500 top-performing WeChat Official Accounts every month. They compared the data between April 2017 and the same time last year, and reached a surprising conclusion


Highlights include:

  • 75% of top performing accounts last year decreased in ranking in 2017

  • Only 55% of the accounts stayed in the top 500 list for two consecutive years

  • Average reading number decreased by 5,257; while like number increased by 138

  • Media-type accounts make up 24% of all accounts which got better rankings

  • % of original content articles increased from 8.7% in 2016 to 11.2% in 2017

  • % of audio content increased from 2.1% in 2016 to 4.8% in 2017

  • 12 of the top accounts were deleted or banned due to various reasons



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