Analytics is the process of evaluation and measuring all your marketing activities. This is where the science part come in (need a skilled marketer to run proper analytics) and where you actually can point to a specific ROI or outcome.
Marketing Automation platform-Things to consider when selecting a platform – Part 2. Lead Management
Lead management is of course a core function of Marketing Automation and all platforms will offer some lead management function. Below is a breakdown of the main capabil...
The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place...
Most of times, people is not ready to buy your product or service the first time they come to your site. Nurturing campaigns are essential for keeping people who visit your site but aren't ready to immediately buy engaged with your brand.
We can all agree that there are only 24 hours in the day and that your sales team, no matter how efficient they might be, can only contact a certain number of prospects per day. Marketing automation is of course a very critical t...
Lead scoring is an objective ranking of one sales lead against another.
It not only helps align the right follow-up to the corresponding enquiry, it also helps marketing and sales professionals identify where each prospec...
