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August 20, 2017

An insightful article on how design thinking methodology can maximize marketing automation performance for your business.

References: http://www.ventureskies.com/blog/design-thinking-and-marketing-automation (Alex Cosper, 2016)

When design thinking is applied on mar...

August 7, 2017

今天我们聊一篇文章 “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016”。它是Forrester今年11月发表的一片对主要营销线索管理平台的一个盘点。老专家们可以直接绕道”阅读原文"链接获取这份报告的原文。

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July 20, 2017

Analytics is the process of evaluation and measuring all your marketing activities. This is where the science part come in (need a skilled marketer to run proper analytics) and where you actually can point to a specific ROI or outcome.

Standard platform offering:

  • Web...

July 10, 2017

In Part 3 & 4 we will look at Lead Generation and Analytics. Here the difference between the platforms is less about functions but how deep they go.

3. Lead Generation – Lead Generation is of course what we all want from any marketing activities. This is the process of...

July 6, 2017

Marketing Automation platform-Things to consider when selecting a platform – Part 2. Lead Management

Lead management is of course a core function of Marketing Automation and all platforms will offer some lead management function. Below is a breakdown of the main capabil...

July 1, 2017

Marketing Automation platform-Things to consider when selecting a platform

There are many marketing automation platforms out there, from huge enterprise platforms to smaller more sales campaign focused ones.

Needless to say, price and functionality can vary a lot. Thus w...

June 11, 2017

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place...

June 2, 2017

Most of times, people is not ready to buy your product or service the first time they come to your site. Nurturing campaigns are essential for keeping people who visit your site but aren't ready to immediately buy engaged with your brand.

There are a number of reasons w...

May 2, 2017

Content marketing to Nurture sales leads

We can all agree that there are only 24 hours in the day and that your sales team, no matter how efficient they might be, can only contact a certain number of prospects per day. Marketing automation is of course a very critical t...

April 18, 2017

Lead Scoring - Knowing when It’s ready for Sales!

Lead scoring is an objective ranking of one sales lead against another.

It not only helps align the right follow-up to the corresponding enquiry, it also helps marketing and sales professionals identify where each prospec...

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